Which type of reference group is most likely to influence us in our day-to-day lives as consumers?
A) our employer
B) TV stations
C) our labour union
D) our friends

Question

Quizplus · Accepted Answer

Our friends are most likely to influence us in our day-to-day lives as consumers because we often look to them for advice, opinions, and validation regarding our purchasing decisions.

Which Type of Reference Group Is Most Likely to Influence