We may not wish to be identified with a particular group, so we take great care not to dress nor act like members of that group. The group from which a consumer actively tries to distance himself is called a:
A) rejection reference group.
B) negative externality.
C) paradox reference group.
D) dissociative reference group.

Question

Quizplus · Accepted Answer

The correct term for a group from which a consumer actively tries to distance themselves by not dressing or acting like its members is a "dissociative reference group." This concept is used in marketing and social psychology to describe groups that an individual does not want to be associated with.

We May Not Wish to Be Identified with a Particular