What is the key distinction between a social risk and a psychological risk?
A) the cost of the product
B) the physical danger that the product may have to the user
C) whether the risk is public or private
D) whether the product is considered to be a high- or a low-involvement purchase

Question

Quizplus · Accepted Answer

Social risks are associated with how the use of a product or service will be perceived by others, making them public in nature. Psychological risks, on the other hand, are related to the personal fears or concerns that a product or service may not meet the individual's expectations, making them private.

What Is the Key Distinction Between a Social Risk and a Psychological