The dimensions or qualities a consumer uses when judging the merits of competing purchase options are called:
A) purchase options.
B) alternative rules.
C) evaluative criteria.
D) functional categories.

Question

Quizplus · Accepted Answer

Evaluative criteria are the various dimensions, features, or benefits a consumer considers when reviewing and comparing different products or services. These criteria help in making a decision among competing options.

The Dimensions or Qualities a Consumer Uses When Judging the Merits