When a consumer becomes satiated with a favourite product, he or she may trade enjoyment just to try a different product. This is termed variety seeking.

Name: When a consumer becomes satiated with a favourite product, he or she may trade enjoyment just to try a different product. This is termed variety seeking.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Variety seeking refers to the behavior where consumers seek new options over familiar ones, even when they are satisfied with their current choice, to experience novelty or change.

When a Consumer Becomes Satiated with a Favourite Product, He