The basic idea behind the long tail is that:
A) marketers should pay more attention to its top 20% of customers.
B) marketers no longer need to rely on big hit items to make a profit.
C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
D) consumers' evoked sets are becoming eroded because of too much choice.

Question

Quizplus · Accepted Answer

The long tail concept suggests that businesses can make significant profits by selling a large number of unique items in relatively small quantities, rather than relying solely on selling large volumes of a few popular items. This is facilitated by the internet, which allows for the efficient marketing and distribution of niche products.

The Basic Idea Behind the Long Tail Is That