As a rule, decisions that involve some kind of ________ are more likely to result in the consumer's engaging in a more extensive search.
A) need recognition
B) need opportunity
C) perceived risk
D) term payment

Question

Quizplus · Accepted Answer

When a decision involves perceived risk, consumers are more likely to conduct an extensive search to mitigate potential negative outcomes.

As a Rule, Decisions That Involve Some Kind of ________