Dan is assisting with the promotion for an herbal supplier who has a new product that the developer believes will help people lose weight. Dan is reluctant to promote the new product directly, but attempts to create a lot of buzz within the industry through secondary sources so it does not look like he's trying too hard. What is Dan trying to avoid?
A) the sleeper effect
B) the fact that if people really heard from the source and knew where his product came from, they would not be interested in it
C) the negative spin created under the uses and gratification theory
D) the corporate paradox

Question

Quizplus · Accepted Answer

Dan is trying to avoid the corporate paradox, which occurs when a company promotes a product too aggressively, leading to consumer skepticism and reduced credibility. By creating buzz indirectly, Dan aims to maintain credibility and avoid appearing overly promotional.

Dan Is Assisting with the Promotion for an Herbal Supplier