The halo effect can be explained in terms of the consistency principle.

Question

Quizplus · Accepted Answer

The halo effect, where an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties, can indeed be explained in terms of the consistency principle. This principle suggests that individuals seek consistency in their perceptions and evaluations, so a positive overall impression (halo) leads to positively biased judgments across various attributes.

The Halo Effect Can Be Explained in Terms of the Consistency