If a marketing communications source has accurate knowledge about a product but does not seem to convey that information willingly and in full faith, the source is thought to be exhibiting a(n):
A) intrinsic contradiction.
B) credibility paradox.
C) knowledge bias.
D) reporting bias.

Question

Quizplus · Accepted Answer

Reporting bias occurs when a source has the necessary knowledge but does not communicate it fully or willingly, affecting the perceived credibility.

If a Marketing Communications Source Has Accurate Knowledge About a Product