Craig was a popular weatherman in the largest media outlet in a medium-sized market. He was known for giving accurate forecasts with detailed scientific precision in a no-nonsense manner. According to the match-up hypothesis, for which of the following products would Craig be best suited as a celebrity endorser?
A) a clean air campaign
B) a public service promotion countering negative feelings about minorities
C) a computer program designed to help elementary school children learn science
D) an anti-smoking advertisement that illustrates the symptoms of emphysema
Correct Answer:
Verified
Q42: A match-up hypothesis refers to:
A) ad copy
Q43: If a well-known bank robber endorsed a
Q44: Consumers' beliefs about a product are affected
Q45: While source effects can be dramatic, they
Q46: An electronics firm hires a group of
Q48: The _ is said to have occurred
Q49: If John Holmes from the TV show
Q50: If a marketing communications source has accurate
Q51: What is meant by the term "sock
Q52: When a company pays a blogger to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents