While source effects can be dramatic, they only apply to a limited number of special message conditions.

Question

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Source effects, which refer to how the characteristics of a message source influence the recipient's attitudes and behaviors, can be significant across a wide variety of message conditions, not just a limited number. These effects are observed in numerous contexts, including marketing, persuasion, and interpersonal communication, demonstrating their broad applicability.

While Source Effects Can Be Dramatic, They Only Apply to a Limited