Consumers' beliefs about a product are affected by information they receive through marketing communications. When the communicator's knowledge about the topic is judged to be inaccurate, the source is said to have:
A) marketing deficiency.
B) knowledge bias.
C) knowledge gap.
D) reporting bias.

Question

Quizplus · Accepted Answer

Knowledge bias occurs when the communicator's knowledge about the topic is judged to be inaccurate, affecting the credibility of the information and potentially influencing consumers' beliefs about a product.

Consumers' Beliefs About a Product Are Affected by Information They