In 2006, Sony launched a program in which it hired a person to pretend he was a huge PSP fan. The person created a hip-hop song, a YouTube video, as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com). This is an example of:
A) fraudulent marketing.
B) YouTubing.
C) sock puppeting.
D) podcasting.

Question

Quizplus · Accepted Answer

This is an example of sock puppeting, where a fake online identity is created for the purpose of promoting oneself or one's company surreptitiously. In this case, Sony created a fictional character who appeared to be an independent fan of the PSP to promote the product.

In 2006, Sony Launched a Program in Which It Hired