The ________ is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time the message got across, effectively changing their attitudes toward a product.
A) misattribution effect
B) delayed-response effect
C) sleeper effect
D) negative disassociation

Question

Quizplus · Accepted Answer

The sleeper effect describes a phenomenon where people initially discount information from a non-credible source, but over time, they forget the source and the message becomes more persuasive.

The ________ Is Said to Have Occurred When Consumers Appear