Laura needed to reposition her company's product within the mind of the consumers. They do not seem to see any difference within the product category. The best appeal to use when consumers do not find many differences is a(n) ________ appeal.
A) sex
B) emotional
C) rational
D) fear

Question

Quizplus · Accepted Answer

When consumers do not perceive significant differences among products in a category, an emotional appeal can be effective in repositioning a product. It connects with the audience on a personal level, making the product stand out through feelings rather than features.

Laura Needed to Reposition Her Company's Product Within the Mind