The tendency for consumers to like things, including products, simply because they are more familiar to them is called the:
A) mere exposure effect.
B) novelty wear-out effect.
C) barrier-to-entry effect.
D) preference consistency effect.

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. This effect explains why consumers might favor products they've seen or encountered more frequently.

The Tendency for Consumers to Like Things, Including Products, Simply