Fear can be a powerful tool to use for attitude change if done carefully. LaRoyce was thinking of using fear to convey a drug prevention message to her teen target audience. To ensure success the message needs to be:
A) monotonic.
B) focused on a social threat over a physical own.
C) focused on a physical threat.
D) depicting a monetary threat.

Question

Quizplus · Accepted Answer

Fear appeals are most effective when they focus on a social threat over a physical one. This is because social threats are more likely to be perceived as relevant and personally threatening, which can lead to greater attitude change.

Fear Can Be a Powerful Tool to Use for Attitude