Scott found that the use of a tasteful, sexually provocative picture in his magazine promotion got lots of attention, but sales of his product seemed unaffected. What was the most probable reason for Scott's problem?
A) Readers liked the ad, but it attracted the wrong segment of shoppers.
B) Both men and women were highly offended by the ad.
C) The ad was so effective in drawing attention to the "sex appeal" that recall for the product was hindered.
D) Scott was using sex to sell a product related to sex.

Question

Quizplus · Accepted Answer

The ad likely diverted attention away from the product itself due to its focus on "sex appeal," making it difficult for consumers to remember the product being advertised.

Scott Found That the Use of a Tasteful, Sexually Provocative