In a major study of factors that determine if commercials would be persuasive, it was found that the single most important factor was whether the communication contained a message that stressed a unique benefit or product feature.

Question

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Research in advertising effectiveness consistently shows that commercials which highlight a unique benefit or product feature tend to be more persuasive and memorable to consumers, as they help differentiate the product from competitors in the market.

In a Major Study of Factors That Determine If Commercials