Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the ________ route to persuasion.
A) main avenue
B) direct
C) tertiary
D) central

Question

Quizplus · Accepted Answer

The central route to persuasion involves careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive elements, as described in the elaboration likelihood model of persuasion.

Careful Consideration of Message Content, Generation of Cognitive Responses to Ad