The elaboration likelihood model (ELM) refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.

Name: The elaboration likelihood model (ELM) refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.
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The elaboration likelihood model (ELM) describes how people are persuaded, emphasizing the importance of the route of persuasion (central vs. peripheral) rather than the nature of counter-arguments specifically.

The Elaboration Likelihood Model (ELM) Refers to the Nature of Counter-Arguments