The elaboration likelihood model (ELM) approach has received a lot of research support. In one typical study, undergraduates were exposed to one of several mock advertisements for Break, a new brand of low-alcohol beer. What three independent variables that were crucial to the ELM were manipulated?

Question

Quizplus · Accepted Answer

The Answer of The elaboration likelihood model (ELM) approach has received a lot of research support. In one typical study, undergraduates were exposed to one of several mock advertisements for Break, a new brand of low-alcohol beer. What three independent variables that were crucial to the ELM were manipulated?

The Elaboration Likelihood Model (ELM) Approach Has Received a Lot