In a Pepsi ad, the visual was a picture of a crumpled Pepsi bottle cap lying on the sand. The headline was, "This year, hit the beach topless." This was an example of the use of:
A) emotional appeals.
B) resonance.
C) a non-monotonic relationship.
D) metaphors.

Question

Quizplus · Accepted Answer

The ad uses resonance by creating a double meaning with "hit the beach topless," referring both to the beach and the bottle cap being off, creating a clever and memorable connection.

In a Pepsi Ad, the Visual Was a Picture of a Crumpled