One effect of the sense of smell is that:
A) pleasant scents lead consumers to be more forgetful.
B) women evaluate men who are wearing scented deodorant more negatively.
C) the scent of honey increased sales in a men's clothing store.
D) there are no cross-cultural differences in consumer reactions to scents.

Question

Quizplus · Accepted Answer

The scent of honey (or other pleasant scents) can create a more inviting and positive shopping environment, potentially leading to increased sales in retail settings, including a men's clothing store. This is based on the principle that certain scents can influence consumer behavior and mood positively.

One Effect of the Sense of Smell Is That