Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by, she finds that the print is too small to read. This demonstrates the principle of:
A) differentiated advertising.
B) sensory adaptation.
C) absolute threshold.
D) visual orientation.

Question

Quizplus · Accepted Answer

The absolute threshold refers to the minimum intensity of a stimulus that one can perceive. In this case, the print on the billboard is too small for Erica to read as she drives by, indicating that the stimulus (the print size) is below her absolute threshold for visual perception at that distance and speed.

Erica Drives by a Compelling Billboard While Driving on the 401