________ occurs when consumers ascribe more value to something simple because they own it.
A) Sensory marketing
B) Neuromarketing
C) Psychophysics
D) The endowment effect

Name: ________ occurs when consumers ascribe more value to something simple because they own it. A) Sensory marketing B) Neuromarketing C) Psychophysics D) The endowment effect
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Question

Quizplus · Accepted Answer

The endowment effect describes the phenomenon where people value an item more highly simply because they own it, regardless of its objective market value.

________ Occurs When Consumers Ascribe More Value to Something Simple