When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.
A) private
B) third-party
C) voice
D) public

Question

Quizplus · Accepted Answer

This is called a private response because the consumer is expressing dissatisfaction personally to friends and choosing not to purchase the product, rather than taking formal action or complaining directly to the company.

When Consumers Are Unhappy with a Product, They Boycott the Product