_____ are people who may or may not use the product but have experience or expertise that can help improve the buying decision.
A)Initiators
B)Deciders
C)Retailers
D)Gatekeepers
E)Influencers

Question

Quizplus · Accepted Answer

Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. They may not directly use the product but can sway potential buyers through their recommendations or advice.

_____ Are People Who May or May Not Use the Product