A fast food chain studies traffic patterns and population density patterns in order to select sites for future restaurants.Which type of research is being performed?

Question

Quizplus · Accepted Answer

The research being performed is distribution research, as it involves studying the location and density of potential customers in order to effectively distribute the fast food chain's restaurants. The other options (pricing research, promotion research, product research) do not pertain to the specific type of research being described in this scenario.

A Fast Food Chain Studies Traffic Patterns and Population Density