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Which of the Following Observations About Pioneering Firms Is Incorrect

Question 3

Multiple Choice

Which of the following observations about pioneering firms is incorrect?


A) They are always the market-share leaders as the new product categories mature.
B) They must change and adapt their strategies as their products move through a life cycle.
C) Capitalising on early advantage,some of them earn substantial revenues and profits.
D) They can be overtaken by followers that offer better products,superior customer service or lower prices.

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