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To Establish a Foothold in a Future New Market,or Pre-Empt

Question 11

Multiple Choice

To establish a foothold in a future new market,or pre-empt a market segment,a firm must introduce:


A) new-to-the-world products; improvements or revisions to existing products
B) new-to-the-world products; additions to existing product line; repositionings
C) additions to or revisions of existing product line; repositionings; cost reductions
D) new-to-the-world products; new product line

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