Improving or revising existing products,additions to existing product lines and cost reductions aim at achieving which of the following objectives?

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Improving or revising existing products, adding to existing product lines and cost reductions are focused on defending a current market-share position. By improving and adding to existing products, a company can better compete with other firms and possibly increase their market share by gaining a competitive advantage. Cost reductions can also help a company maintain their market position by allowing them to offer products at a lower price point than competitors.

Improving or Revising Existing Products,additions to Existing Product Lines and Cost