Through product enhancement,Compaq captured a substantial share of the commercial PC market by developing faster and more portable versions of IBM's original machine.This example illustrates Compaq's ability to take advantage of the pioneer's:
A) marketing mistakes
B) limited resources
C) positioning mistakes
D) product mistakes
Correct Answer:
Verified
Q14: Identify an advantage of follower strategies.
A)influencing consumer
Q15: The pioneer's brand can become the standard
Q16: New-to-the-world products can be defined as:
A)true innovations
Q17: Improving or revising existing products,additions to existing
Q18: Which of the following elements belongs to
Q20: Which observation best describes new-to-the-world products?
A)They are
Q21: The communications task is to move the
Q22: The four components of the marketing mix-pricing,distribution
Q23: Even though a pioneer marketing strategy has
Q24: Introducing a product that is new to
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