Identify the firm characteristic of mass-market penetration for new product pioneers.

Question

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Mass-market penetration for new product pioneers requires the ability to shift from the stimulation of primary demand to stimulation of selective demand. As the product gains acceptance in the market, the focus must shift towards creating demand among specific target audiences rather than just promoting the product to a broad audience. This requires a certain level of marketing skills and resources, and the ability to adapt to changing market conditions. It is also likely that pioneers have an advantage in continued new product innovation, making them well-suited to maintain their market position as the product becomes more widely adopted. However, it is not necessarily the case that pioneers have limited financial resources or marketing skills, as these factors will depend on the specific firm and its resources.

Identify the Firm Characteristic of Mass-Market Penetration for New Product