For industrial products, the time required to develop awareness of a product's uniqueness is often extensive.Therefore, firms selling industrial products usually engage in which of the following promotional activities?

Question

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Personal selling is often used for industrial products because it allows for detailed explanations and demonstrations of a product's uniqueness, which is essential given the extensive time required to develop awareness of such uniqueness. This method is more effective than broad advertising or product placement strategies for complex, industrial products.

For Industrial Products, the Time Required to Develop Awareness of a Product's