Which of the following observations is not applicable to the analogy approach of forecasting sales?
A) It allows for comparison of similar available historical data for any particular product.
B) It uses a behavioural approach to estimate future sales patterns and likely customers.
C) It is an approach often used to forecast the sales or market potential for a new product.
D) It allows managers to look at the sales history of earlier introductions to forecast the sales for the new product.
Correct Answer:
Verified
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