Which of the below is not a major evidence-based method for estimating market potential and forecasting sales?

Question

Quizplus · Accepted Answer

Marketing plans are not used as a major evidence-based method for estimating market potential and forecasting sales. Instead, statistical methods, market tests, and focus groups are commonly used. Marketing plans are more focused on outlining a strategic approach for promoting and selling a product or service, rather than specifically estimating potential sales.

Which of the Below Is Not a Major Evidence-Based Method