Competitive intelligence is hard to come by because most of it is not available publicly and can only be obtained through the commissioning of specialised market research agencies.

Question

Quizplus · Accepted Answer

Competitive intelligence (CI) is a systematic and ethical approach for gathering and analysing information about competitors' activities and related business trends. It is based on the idea that more than 80 per cent of all information is public knowledge.

Competitive Intelligence Is Hard to Come by Because Most of It