There Are Four Criteria That Determine If Opportunities Are Attractive

There are four criteria that determine if opportunities are attractive at the micro level on the market side.One of these is that the offering provides industry generic benefits.
34Opportunities are attractive at the micro level on the industry side when the company itself meets a number of tests: it possesses something proprietary that other companies cannot easily duplicate or imitate; the business has or can develop superior organisational processes, capabilities or resources that others would find it difficult to imitate or duplicate; the company's business model is economically viable.