An ethnocentric approach to managing an MNE subsidiary emphasizes the norms and practices of the parent company (and the parent country of the MNE).

Name: An ethnocentric approach to managing an MNE subsidiary emphasizes the norms and practices of the parent company (and the parent country of the MNE).
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

An ethnocentric approach prioritizes the norms and practices of the parent company and country, which can lead to a lack of adaptation to local cultures and markets.

An Ethnocentric Approach to Managing an MNE Subsidiary Emphasizes the Norms