Placing the picture of "Tony the Tiger" from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store. This is an example of:
A) the managerial principle of long-term memory
B) the encoding-specificity principle of long-term memory
C) the contrast principle of long-term memory
D) the limited-capacity principle of long-term memory
E) the accessibility principle of long-term memory

Question

Quizplus · Accepted Answer

The encoding-specificity principle of long-term memory states that memory is most effective when information available at encoding is also present at retrieval. In this case, the image of Tony the Tiger on Frosted Flakes cereal boxes serves as a cue that triggers recall of the associated commercial.

Placing the Picture of "Tony the Tiger" from the Frosted