Paul went to the store to purchase a new refrigerator but quickly got so overwhelmed by all the features of the various choices that he ended of going home empty-handed. This is an example of:
A) selective processing
B) framing effect
C) the brand positivity effect
D) choice deferral
E) the endowment effect

Question

Quizplus · Accepted Answer

Choice deferral refers to the tendency for consumers to postpone making a decision when faced with too many choices or overwhelming information. In this situation, Paul was unable to make a decision and went home without purchasing a refrigerator.

Paul Went to the Store to Purchase a New Refrigerator