Consumers are more likely to buy ground beef described as 75% lean as opposed to 25% fat.This is an example of which phenomenon?
A)Attraction effect
B)Compromise effect
C)Preference reversal
D)Framing effect
E)Endowment effect

Question

Quizplus · Accepted Answer

This is an example of the framing effect, where the way information is presented can influence consumer decisions. Describing ground beef as 75% lean sounds more appealing than 25% fat, even though they are the same thing.

Consumers Are More Likely to Buy Ground Beef Described as 75