The is the tendency to not give up a product or service because a significant amount of time, money, or effort has already been invested in it.
A)sunk cost effect
B)endowment effect
C)compatibility principle
D)brand positivity effect
E)choice deferral effect

Question

Quizplus · Accepted Answer

The tendency described is known as the sunk cost effect, which involves valuing a product or service based on the resources already invested in it, rather than its true worth. This can lead individuals to continue using or investing in a product or service even when it no longer meets their needs, simply because they have already put so much into it.

The Is the Tendency to Not Give Up a Product