When a consumer evaluates products two or more at a time, we call this:
A)singular evaluation
B)choice deferral
C)the compatibility principle
D)selecting thinking
E)None of the above is correct.

Question

Quizplus · Accepted Answer

When a consumer evaluates products two or more at a time, it is referred to as joint or comparative evaluation, rather than any of the options provided. None of the given choices accurately describe the process of evaluating multiple products simultaneously.

When a Consumer Evaluates Products Two or More at a Time