Loss aversion implies that marketers should aggregate and segregate .
A)gams; gams
B)gains; losses
C)losses; gains
D)losses; losses
E)None of the above is correct.

Question

Quizplus · Accepted Answer

Loss aversion means that people are more sensitive to potential losses than potential gains. Therefore, marketers should aggregate similar gains to create larger perceived benefits and segregate potential losses to minimize their impact on decision making. This means that losses should be separated to avoid being perceived as part of a larger package or offer, while gains should be combined to create a larger perceived value. Option C matches this principle.

Loss Aversion Implies That Marketers Should Aggregate and Segregate