Excessive concern about possible future feelings of regret can lead consumers to commit:
A)selective processing
B)loss aversion
C)the brand positivity effect
D)choice deferral
E)the endowment effect

Question

Quizplus · Accepted Answer

Excessive concern about possible future feelings of regret can lead consumers to defer their choice, which is known as choice deferral. They may delay their purchase decision to avoid any potential regret, even if it means missing out on a good deal or opportunity.

Excessive Concern About Possible Future Feelings of Regret Can Lead