What marketing practice benefits the consumer and the marketer alike by encouraging the efficient use of marketing resources and information, thus improving society's standard ofliving?
A)Segmentation
B)Word-of-mouth marketing
C)Branding
D)Advertising
E)Positioning

Question

Quizplus · Accepted Answer

Segmentation allows the marketer to tailor their marketing efforts to specific groups of consumers who are most likely to be interested in their product or service. This saves marketing resources by avoiding advertising to those who are unlikely to be interested, and it improves society's standard of living by providing consumers with information about products and services that meet their needs and wants. Therefore, segmentation benefits both the consumer and the marketer alike.

What Marketing Practice Benefits the Consumer and the Marketer Alike