The fact that some people prefer mint flavored-toothpaste, while others prefer cinnamon-flavored is known as:
A) psychographics
B) stereotyping
C) cannibalization
D) the majority fallacy
E) customer preference heterogeneity

Question

Quizplus · Accepted Answer

The fact that people have different preferences for toothpaste flavors is an example of customer preference heterogeneity, which refers to the differences and variations in tastes and preferences among customers. This is different from psychographics, which refers to the study of personality, values, attitudes, and behaviors of a certain group of people. Stereotyping is a form of bias and prejudice towards a certain group of people, and cannibalization refers to a situation where the sales of a new product come at the expense of another product within the same company. The majority fallacy refers to the assumption that the majority opinion is always correct, which does not apply to this scenario.

The Fact That Some People Prefer Mint Flavored-Toothpaste, While Others